Bell Sport Incign               Easton-Bell Sports, Inc.
    5550 Scotts Valley Dr           7855 Haskell Ave #200
    Scotts Valley, CA 95066         Van Nuys, CA 91406

    	Attn. Marketing

    I was dismayed to read Bell Helmet's advertisement (in
    __publication_name__).  The ad was notable for its misleading,
    unethical, and unprofessional content.   It grossly misrepresents the
    dangers of bicycling in an obvious attempt to scare children and
    their parents into purchasing Bell products.

    Perhaps Bell Helmets assumes that bicyclists are an easy target.
    Perhaps the US' inadequate cyclist and driver education encourages
    this sort of sales and marketing.  In order to counter this strategy
    a group of concerned cyclists have formed the Committee to Boycott
    Bell Helmets.  You can find their website, "Bell Helmets, Campaign of
    Terror", at

    Promoting safety and helmets is one thing but fear mongering
    and lobbying for helmet laws are altogether different.  I urge
    Bell Helmets to reconsider these predatory marketing tactics.