Bell Bike Helmets               Bell Sports Customer Service
    380 Encinal Street              1924 County Rd. 3000 N
    Santa Cruz, CA 95060            Rantoul, IL 61866

    	attn. Marketing


    I was dismayed to read Bell Helmet's recent advertisement (in
    __publication_name__).  The ad was notable for its misleading,
    unethical, and unprofessional content.   It grossly misrepresents
    the dangers of bicycling in an obvious attempt to scare children
    and their parents into purchasing Bell products.

    Perhaps Bell Helmets assumes that bicyclists are an easy target.
    Perhaps the US' inadequate cyclist and driver education encourages
    Bell's dishonest advertising.  In order to counter this marketing
    strategy a group of concerned cyclists have formed the Committee
    to Boycott Bell Helmets.  You can find their website, "Bell
    Helmets, Campaign of Terror", at http://www.bellboycott.com.

    Promoting safety and helmets is one thing but fear mongering
    and lobbying for helmet laws are altogether different.  I urge
    Bell Helmets to reconsider these predatory marketing tactics.


    Sincerely,


    __Your_Name__

    __Your_Address__